Running apps compete on features. Endorphins wins on feeling. The brief was onboarding, but the real problem was differentiation in a space crowded with pace calculators and training logs. We anchored the entire piece on a single line: Running doesn't have to be lonely. The typography builds slowly, one word at a time, pacing that mirrors breath on a long run. We held back the UI until the emotional premise landed, letting product features arrive as proof rather than pitch. The color system stays tight: blue and white, clean enough to feel native to the app while bold enough to cut through a scroll. Motion accelerates toward the close, syncing rhythm to the energy of a finish line. The result positions Endorphins where it belongs: not as a training tool, but as a community you carry in your pocket.