Marketing tools promise efficiency but often deliver the opposite: more dashboards, more tabs, more noise. The motion system we built for Mazie had to cut through that. We opened on the problem, not the product. Notifications pile up. Dashboards compete for attention. Data lives everywhere except where you need it. Then Mazie enters, quietly. The UI cards surface one at a time, each solving a task before it becomes a chore. Typography builds at reading pace, grounding the viewer in clarity rather than hype. The palette stays soft, blue and white with a blush accent, signaling calm in a category that usually screams urgency. The close earns its line: focus is worth protecting. The piece positions Mazie not as another tool in the stack, but as the layer that makes the stack disappear.